MIDEST MOROCCO 2014 is the flagship Moroccan professional event dedicated to industrial subcontracting, machinery, equipment, maintenance and services for the industry. The exhibition was held between the 10th and the 13th of December 2014 at the Office of Fairs and Exhibitions of Casablanca (OFEC). This edition racked up good qualitative and quantitative results, hosting 200 exhibitors and highly qualified trade visitors, with an increase of 84% compared to the previous edition.
Organized by Reed Exhibitions Morocco, under the aegis of the Ministry of Higher Education, Scientific Research and Executive Training, MIDEST MOROCCO aims to drain more attention in the future and constitutes a key tool for the implementation of Industrial Acceleration Plan in the country. This outstanding success renders Midest as the major industrial platform in Morocco.
A significant increase of qualified trade visitors and project leaders
MIDEST MOROCCO received during the four-days of the event 5558 visitors from 42 countries, of which 12% came from abroad, which accounts for an increase of 84% compared to 2013. The most represented countries were France, Spain and Italy. An industrial African delegation was also invited to come and meet the exhibitors and thus establish business partnerships for the future.
The increase of visitors was achieved through the large media and marketing campaign which drained qualified visitors and decision makers.
Various renowned enterprises have visited the exhibition namely: : ONCF, OCP, AKWA Group, ALSTOM, ASSISTANCE ACIER, ASTRON, RENAULT, LYDEC, SPIE, COSUMAR, ONEE, SNECMA Morocco, LAFARGE, MAGHREB STEEL, MAFODER, RESSORT GAGNEBIN, SHELL, SOURIAU MAROC, SRM, STCM, STOKVIS NORD AFRIQUE, STROC INDUSTRIE, TAQA MOROCCO, VALTRONIC MAROC, VIVO ENERGY MAROC, YNNA HOLDING…
The exhibitors and visitors enjoyed round tables, seminars, and a panel of conferences developed through the collaboration with various public and private partners of the show (Automotive Industry in Morocco, Railway, Energy Efficiency in the industry, clusters as drivers of industrial ecosystems …).
Some exhibitors were also able to enjoy customized B2B meetings with other exhibitors / visitors / decision makers.
Some customized B2B meetings were also held between some exhibitors and the team of (AMDI: Moroccan Investment Development Agency), with the aim to benefit from a customized support as part of their investment strategy.
Renowned international exhibitors
Over an exhibition area of 5000 sqm, the professionals of the industry were able to meet 200 exhibitors from eleven countries which included many world leaders. The international presence was very imminent given the fact that 60% of the exhibitors were from: France, Spain, Italy, China, Switzerland, the Netherlands, Thailand, Portugal, Belgium, Germany and Turkey. They presented a comprehensive industrial offer in six major sectors to enable visitors find all the answers to their needs: machine tools, sheet metal, electronics, services, plastics and subcontracting.
The event represents for these exhibitors the perfect opportunity to diversify, position strategically in emerging markets, and to better resist and to the European crisis.
The exhibitors of this edition were satisfied especially in the equipment sector and as far as the new exhibitors were concerned, they were able to establish new contacts. Subsequently a big number of orders were placed … many international exhibitors have also seized the opportunity to search for local partners as well as agents and distributors.
Some key players of the Moroccan economy were present along the exhibitors as institutional sponsors and partners: OFPPT (Office of Vocational Training and Promotion of work) ATTIJARIWAFA BANK, HP CDG IT SERVICES, AMDI (Moroccan Investment Development Agency) CE3M (Moroccan cluster of Electronics, mechatronics and mechanics), R & D Morocco, AMICA (Moroccan Association for the Industry and Automotive trade) ANPME (National Agency for the Promotion of small and medium enterprise) and Regional Centers of Investment of Kenitra, Meknes, Fes-Boulemane, Tangiers, Oriental and Doukkala Abda.
See you in 2015 for the next edition of the MIDEST MOROCCO to be held between the 9th and the 12th of December at the Office of Fairs and Exhibitions of Casablanca (OFEC).